5 simple data strategies to increase sales and lead generation
Hey, do you want to know how to increase sales and lead generation for your small business? This year has been full of surprises, so let’s learn how to navigate the changing environment together. We’ve put together a beginner’s guide to help you increase sales, engage your followers, and increase lead generation.
With these simple strategies, you are bound to improve your turnover and have more valuable experiences with your customers. Let’s take a look at the tips:
1. Craft a Clear Value Proposition
It’s important to understand how or why your product offering adds value to your customer's life. Create a value proposition that simply summarises your offering, why it's relevant to your customers' needs, and how you’re going to make it happen. This is especially important in B2B marketing spaces.
A value proposition is a great tool for quick and meaningful communication - you are opening the sales relationship by offering a solution to a problem that you understand.
Put together materials to illustrate your value proposition, like great copywriting, relevant and explanatory images, infographics, etc.
2. Create Customer-Focused Social Posts
When it comes to small business success, social media is your friend. You can grow a good audience pretty organically, without sinking tons of money into your marketing strategies. That stuff can come when you’ve got the extra capital!
Aim to create high-quality content that is relevant to your audience - this means posts that engage them, inform them about your offering, and build trust with them.
It always helps to be entertaining, too! Try posting “behind the scenes” videos of your staff doing what they do best, or celebrating a special success together. Small businesses are recognisable as a group of hard-working individuals. You’re not just a faceless corporation, so show your faces to your audience!
3. Leverage Sign Ups to Gather Customer Data
When someone signs up to your email marketing —you know, because you tempted them with a great discount for their first purchase— you can use that relationship to elicit even more useful information from them.
Once you’ve got your customer's email address and their preferences, you can communicate with them in weekly and monthly newsletters. Better yet, you can offer them freebies to complete valuable forms and surveys to find out what's working, and what changes they'd recommend.
You can go on to leverage the relationship more in the future, as you build trust. Eventually, the information your customers give you can help you segment your leads and target particular groups with particular offers. This is a sure-fire way to increase sales and lead generation.
4. Maintain Your Website
Be sure that your website works well, looks good, and is optimised for all kinds of users. Your website is one of your biggest assets in generating leads and making sales. It goes without saying then that it should be functional and attractive.
Make sure your website is optimised for organic search, as well as for mobile users. More than half of all website traffic comes from mobile phones, so you better know your site works on a cell phone and a tablet, too.
Websites that load quickly and are easy to navigate enjoy much longer page visits and an increased number of sales.
Design wise, keep it simple and attractive. Include your value proposition on the uppermost portion of your home page, and tantalise your users with great copy. Try incorporating real customer testimonials and relevant data on your website to motivate buyers and gain their trust.
5. Base Decisions on Business Analytics
Working with a great small business consultant can be really helpful for this one. You can learn how to increase sales and lead generation with business analytics: important information gathered from your customer relationship management process.
A customer relationship marketing process helps you track your marketing efforts, your competitors, and gives insight into what needs improvement and what’s working well.
Social media and website analytics work in a similar way. If you’ve tried something new in your social media posting and you’ve gotten way more likes and comments, you know it's working. If you find that fewer people are seeing your posts on certain days, you can try changing your schedule to increase traffic.
You can contact a small business consultant to clarify your vision for your small business and build a strategy that increases sales and increases lead generation in one swoop.
Ultimately these simple strategies will help you to run a consistent and successful business. What more could you want?
If you find you need a little extra help, check out the Vollardian website and discover the benefits of boutique business consulting, today.