Building a franchise model

Client context:

Our client, with an established network of over 300 franchises and a reputation as one of Australia's trusted brands, sought to enhance its operational efficiency and align its core objectives with its franchisees.

Solution:

Vollardian initiated the project with a thorough gap analysis, examining the intricacies of the client's existing processes and their Hubspot CRM system. Our assessment pinpointed areas of inefficiency and misalignment in their CRM, which was impeding the franchise's outreach and management efforts.

To address this, we collaborated closely with the client to consolidate multiple data sources, building a comprehensive leads database that would serve as the foundation for improved sales and management strategies. With a revamped CRM in place, our focus shifted to sales enablement. We rolled out tailored training sessions, tools, and resources for the team, ensuring they were equipped to leverage the new system to its fullest potential and align with franchisees effectively.

Outcome:

Our strategic interventions facilitated a transformative shift in the client's operations. The enhanced Hubspot CRM, combined with robust sales enablement initiatives, ensured a more cohesive relationship between the company and its franchise network. This resulted in optimized processes, better franchisee engagement, and a stronger foundation for future growth.